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Tips for Attracting Your Target Audience with Packaging

Tips for Attracting Your Target Audience with Packaging

How you design your product labels and packing can have an affect on consumer draw. You can design it in such a way that it creates appeal to your specific target consumer. There are several elements on labels and packaging you’ll need to consider and how they’ll speak to the consumer. For some tips for attracting your target audience with packaging, read below. Read More »

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The Different Types of Product Packaging Labels

Product Packaging Trends in 2021 to Consider

There are many purposes for various types of product labels. Product packaging labels identify your product and provide product information such as shelf-life, washing directions, warnings, and proper disposal. It’s wise to have a clear understanding of the different product labels and what they’re meant for so you know what’s needed for any products you intend to produce. Learn about the different types of product packaging labels by reading below. Read More »

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Tips for Designing Craft Beer Labels

Tips for Designing Craft Beer Labels

If you’re creating a new craft beer, you’re going to be up against some high competition, as the market for these beverages has exploded over the last several years. Designing the right label for your beer can be the perfect way to market it and make it stand apart from all the others. There are several elements that make a good beer label. Learn some tips for designing craft beer labels by reading below. Read More »

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How To Get the Best Results for Your Colored Labels

How To Get the Best Results for Your Colored Labels

When you’re designing labels for your products, the color quality is vital for the effectiveness of the product label. This selection process is actually much more technical than simply choosing the right colors. The color quality can affect how the labels look on screen compared to the final result when they’re printed. Learn how to get the best results for your colored labels by reading below. Read More »

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Food Labeling Errors That Could Cost You Your Business

Food Labeling Errors That Could Cost You Your Business

Designing a successful label for your food product not only involves a quality design but also including all the proper information. There are many vital details on product labels that manufacturers have failed to include, landing them in hot water with the FDA. This damages the company’s reputation, leading many of them to failure. Learn about food labeling errors that could cost you your business by reading below. Read More »

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Understanding the Role of Inks and Sustainability

Understanding the Role of Inks and Sustainability

In today’s eco-minded world, sustainability is an important goal for individuals and businesses. Sustainability is focused on avoiding natural resource depletion and preserving ecological balance by simply using less, recycling more, and finding less wasteful alternatives. When it comes to printing and packaging, ink plays a part in sustainability. Learn more about how by understanding the role of inks and sustainability. Read More »