Case Study: RIFFS Smokehouse

Industry: Packaged Foods | Location: Minneapolis, MN

Prepared Food Labels and Packaged Food Labels

The Label Situation

RIFFS Smokehouse wanted to increase productivity and have more impactful color on their freezer-to-microwave BBQ meat labels. They needed a printer that could keep up with their growing business while still offering flexibility, in terms of label media support.

“We have very unique label and application needs…we need to use food labels printed on media that can withstand both high heat and freezing temperatures. Upgrading to the Memjet-powered Afinia Label L801 Color Label Printer provided incredible flexibility in both label media support and the ability to keep label production in sync with our fast-growing business.”

Kevin McElvain, CEO and Founder — RIFFS Smokehouse

Packaged Foods Labels

Solution Requirements

  • Support a variety of label media types
  • Decrease cost per label
  • Decrease print time by at least 50%

The Memjet™-Powered Solution

The Afinia Label L801 Color Label Printer provided the affordability, flexibility, and speed needed for their unique application. Because of the broad variety of media supported by the L801, RIFFS Smokehouse can utilize a more affordable label that meets their freezer-to-microwave requirements and save on the cost per label. This savings is increased by the L801’s ink consumption being at least 50% lower than toner used in their previous printer. With the L801’s media handling, RIFFS Smokehouse is able to use the Roll-to-Roll print option for longer runs and Print-and-Present to make labels as-needed during production, increasing their productivity. The Afinia Label L801’s print speed completes print jobs of 500 labels in less than 5 minutes (it used to take 2 hours) and improved color consistency. The L801 Digital Label Printer has kept up with a large spike in business, allowing RIFFS Smokehouse to meet weekly customer demand.

Return on Investment

The Memjet-powered Afinia Label L801 Color Label Printer provided them with the flexibility and professional results they required, all while saving them about 50% when compared to outsourced labels (or approximately $2,000 per month). RIFFS Smokehouse also experienced a significant decrease in production time from two hours to under five minutes. The Afinia Label L801 Color Label Printer paid for itself in only 7 months.

Before Memjet™
Run lengths of 500 took over 2 hours.
After Memjet™
500 labels are printed in less than 5 minutes.
Before Memjet™
Limited availability of label stock, resulting in high cost.
After Memjet™
More versatility in label stock has allowed for cost savings.
Before Memjet™
Frequent & costly toner cartridge replacement.
After Memjet™
Memjet inks are roughly half the running cost.

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