Well-designed, accurate product labels are crucial for any product’s packaging, but they’re perhaps most important for food items. Food products must contain specific information dictated by the Food and Drug Administration (FDA). The inclusion of such information is not only necessary in terms of legality and liability for the manufacturer, but also very important for the health and safety of the consumer. In order to avoid allergic reactions or other potential health problems, consumers must be aware of the ingredients in a food product prior to making their purchase. Food manufacturers must abide by many requirements when labeling their products. This guide explores the different types of information on bakery labels and the importance of including them on all food products. Continue reading Types of Information on Bakery Labels
Shipping labels play a vital role in modern businesses and industries worldwide. These tags are what make it possible for packages to be shipped all over without the risk of getting lost and not making it to the proper customer. When it comes to shipping labels, there are two types of manufacturing methods. There are standard shipping labels that can be mass-produced with one particular look to them. Then there are customized shipping labels that can be manufactured for specific companies. These might sound like an unnecessary hassle; however, it is important to understand that standard shipping labels do not always meet the needs of many suppliers. Companies can face many disadvantages by relying solely on standard labels. There will be factors to consider like budget, the overall image of your company, practicality, and the quality of your labels. Although there is a range of issues with using standard shipping labels, a very simple solution is available: the use of the customized shipping labels. Believe it or not, customized labels carry many advantages over standard ones. Learn all about them here with our list of the top benefits of using customized shipping labels. Continue reading Benefits of Using Customized Shipping Labels
CBD and hemp products have become increasingly popular in recent years and are now a rather lucrative industry in the United States. Though such products have become slightly more mainstream, they are often still under strict governmental regulations, particularly as they relate to the marketing and advertisement of CBD products. The sale and advertisement of CBD and hemp products are jointly governed by the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC), and companies that sell such products must abide by the explicit regulations of these organizations. The following advertising regulations of CBD products must be monitored closely by such companies in order to ensure the safe, ethical, and legal sale of their products. Continue reading Advertising Regulations of CBD Products
Efficiency and organization are key factors in running a successful business. These factors must be executed on a large scale within the company, but they are equally as important when it comes to some of the smaller details. In terms of labeling products and packaging, for instance, efficiency, organization, and clarity are of the utmost importance. Utilizing a high-quality color label printer helps you to maintain consistency and efficiency throughout the entire packaging process. In fact, there are many different uses of a label printer that can benefit different areas of internal operations within a business. This guide provides a more in-depth exploration of several different uses of a label printer within a professional setting. Continue reading The Different Uses of a Label Printer
Every aspect of a product’s packaging is important in its own way. Perhaps the most important element, however, is the product label. Without a well-designed product label, consumers will not know what they are purchasing nor the brand they are supporting. A product label also serves as effective in-store marketing and must therefore make a strong statement from the retail shelf. A product label must achieve several different goals, therefore, from immediately catching the consumers’ eye to providing them the necessary information that will incentivize them to purchase the product. Designing a label that achieves all these goals simultaneously is sometimes easier said than done. This guide explores three essential tips for designing a product label that will intrigue consumers at first glance. Continue reading Essential Tips for Designing a Product Label
Product labels play a large role in the sale and overall success of an item. Labels are particularly important when it comes to food and beverages. Such labels must adhere to a specific set of requirements to ensure they provide consumers with the necessary dietary and health information. Alcoholic beverages must adhere to an even more specific set of requirements in their labels, as these products may present additional health concerns for some consumers. Understanding liquor labeling requirements is, therefore, of the utmost importance for manufacturers of alcoholic beverages. This comprehensive guide breaks down the specific information that must be included on the labels for alcoholic beverages. Hopefully, this article helps in your understanding of liquor labeling requirements and makes these regulations even easier to follow and more straightforward. Continue reading Understanding Liquor Labeling Requirements
Flexible product packaging has become an increasingly popular method across many industries. Flexible packaging is perhaps most common in the food industry, as it allows the manufacturer to provide the highest possible volume of products per package. Flexible packaging can be created from a variety of materials, the most common being plastic, paper, and foil, and can take on a number of different forms, from bags to pouches to sleeves to wraps. Though the shape and size of flexible packaging may change from product to product, the practices used to develop such packaging often remain the same. Indeed, most manufacturing companies adhere to the same practices when developing flexible product packaging. This guide explores some of the best practices in flexible package development and the importance of adhering to such practices, regardless of industry. Continue reading Best Practices in Flexible Package Development
Marketing is an important part of running any business, no matter the industry or how well-known your brand is. Companies in certain industries, however, may need to take a stronger approach to marketing than others. Those that deal in the production and sale of CBD products, for instance, will often need to craft a more specialized marketing campaign than companies in other industries. Though CBD products are legal in many states, the marketing, sale, and advertisement of such products are still highly regulated by the FDA. As such, CBD companies must be far more careful with how they craft their marketing strategies and campaigns. This guide explores the importance of CBD marketing as well as several tips for crafting an effective marketing strategy that still adheres to current FDA guidelines.
Expanding your customer base
At its most base level, the importance of CBD marketing is very similar to the value of marketing in other, more mainstream industries. Most marketing strategies seek to attract consumers and grow the company’s customer base. This is critical for CBD companies, as CBD products are still relatively new to many consumers. The market for CBD companies is not yet oversaturated, so it’s even more imperative that companies eke out an early leg up on their competition. A successful marketing campaign allows you to attract new customers from far and wide, enabling you to grow your company more quickly.
Differentiating your company
Though the market is still relatively new, it’s still beneficial to differentiate your business from your competitors. Unique marketing materials are the best way to do that. One of the simplest ways to set your products apart from competitors is through well-designed, appealing product packaging. Incorporating bold color combinations or intriguing images on your product packaging draws consumers in and entices them to purchase your products over those of your competitors. Because the scope of CBD products is so varied, the type of packaging necessary for each product will likely vary significantly as well. Investing in a digital label press machine will make it easier to produce labels in the correct shape, size, and finish for each unique product.
Providing transparent information
Because the FDA guidelines for CBD products can be quite strict, your marketing materials should be as transparent and informative as possible. Many consumers are still unsure about CBD products because they don’t yet understand the effect it could have on their health. Providing as much information about your products as possible is, therefore, instrumental in securing a sale. The more information a customer has about a product, the more comfortable they will feel purchasing it. Maintaining transparency will also keep your company on the right side of the law and ensure that you always adhere to current FDA requirements.
Before a product hits the shelves, there are many marketing and design elements that need to be carefully considered. One such element is the design of the product label. Though the design of a product label may not seem to influence consumer purchasing patterns outright, it can indeed have a significant impact on the overall success of a product. As such, it’s crucial that companies carefully consider the design of their product labels when building a marketing strategy. Even seemingly small alterations in the design of a product label can have a large impact on the effectiveness of a marketing campaign. This guide explores how labels can impact your marketing efforts and the influence that a good product label can have on consumer purchasing behaviors. Continue reading How Labels Can Impact Your Marketing Efforts
The production and sale of retail items have changed many times throughout the course of history. Not only has the quality and type of products changed but so too have the methods used to produce and package such items. Among these changes is the evolution of label printing, both in the way labels are manufactured and the designs they feature. As manufacturing equipment became more advanced, the stylistic possibilities for label printing also grew. In order to properly appreciate the developments that have been made, however, we must first travel back through a brief history of label printing throughout the years. Continue reading A Brief History of Label Printing