Afinia L301 Color Label Printer

(4 customer reviews)

Price: $1,595.00

Out of Stock

SKU: 26849 Category: Tag: GTIN: 678621130057 Brand:


The Afinia L301 Color Label Printer is a perfect and economical choice for small or home-based businesses. In-house, on-demand label printing allows the flexibility that growing brands need to thrive: change your labels as-needed to accommodate branding, ingredient, or government regulation changes. Powered by time-tested HP thermal inkjet printing technology, the Afinia L301 can go to work for just about any label application. Just plug it in to your computer via USB, install the included software and you are ready to print labels from various Windows applications—using your existing design software or from a PDF.

Ideal for Small Businesses

Creating professional labels on demand is easy with the Afinia L301 Label Printer’s continuous roll printing capability. Bringing short-run label printing in-house saves time and money. Eliminate lead times, setup fees, plate-changing fees, and order quantity minimums associated with outsourcing labels.

Flexibility for Growing Brands

Bringing label printing in-house with the Afinia L301 Digital Color Label Printer allows brands the flexibility they need to grow. Instead of ordering minimum label quantities that can result in wasted or outdated labels, small businesses can print the labels they need, when they need them. The Afinia L301 also opens the door to variable data labels, seasonal product labeling and private labeling products for customers.

Increased Savings

Save time, save money and save the hassle of dealing with outsourcing labels. The easy-to-use Afinia L301 eliminates third-party lead time and decreases your printing cost per label. Reclaim your freedom by not worrying about pre-printed label inventory or missing out on time-sensitive sales opportunities.

Vivid, Beautiful Color Labels

The entry-level Afinia L301 Label Printer prints in vivid, optimized color (up to 4800 x 1200 dpi), creating professional labels that will catch the eye of potential customers. It’s compatible with a wide range of media, so you can create the best look and feel for your business or brand.

What’s in the Box

Compatible Accessories & Supplies

Download Brochure

Important: This product is not eligible for return once the manufacturer’s original packaging has been opened, thus making it important that you review our return policy prior to purchasing. We recommend that all prospective buyers request free printed sample labels to ensure that the print quality of the labels printed by this printer meets their expectations. Products are still fully covered under the manufacturer’s warranty should there be an issue with the product itself.


Inkjet or Toner-Based


Print Technology

HP® Thermal Inkjet


Afinia Label

Print Speed

Up to 9 feet per minute (2.75 m/min)

Print Resolution

4800 x 1200 dpi (1200 dpi)

Maximum Print Width

6.0" (152.4 mm)

Print Engine

HP SI-850


HP Printhead (Integrated into Ink Cartridges)

Ink Type

Dye Ink (Tri-Color) & Pigment Ink (Black)

Ink Formula

HP Dye Ink (Tri-Color) & HP Pigment Ink (Black)

Ink Cartridges

(1) 29.1 mL Black Pigment Ink Cartridge & (1) 22.5 mL Tri-Color Dye Ink Cartridge (0.0516 L total)



Prints Full-Bleed


Prints White


Feed Type




Core Diameter

3" (76.2 mm)

Maximum Blank Label Roll Size (Outside Diameter)

6.0" (152.4 mm)

Maximum Blank Label Roll Length (Linear)

~250 feet (~76.2 m)

Compatible Blank Label Substrates

Compatible with a wide range of plain and inkjet-receptive substrates such as paper, polyester and polypropylene (BOPP) label stocks (always check that a substrate is compatible before purchasing)

Blank Label Detection

Gap, Continuous, Black Mark/Timing Mark

Registration Mark/Black Mark/Timing Mark Size

0.125" – 0.3" (3.175 mm – 7.62 mm)

Die-Cut Inter-Label Gap

0.125" – 0.3" (3.175 mm – 7.62 mm)

Minimum Blank Label Width (Including Liner)

1.75" (44.5 mm)

Maximum Blank Label Width (Including Liner)

6.0" (152.4 mm)

Minimum Blank Label Length

0.75" (19.05 mm)

Maximum Blank Label Length

40" (1016 mm)

Minimum Blank Label Thickness (Including Liner)

0.004" (0.1 mm)

Maximum Blank Label Thickness (Including Liner)

0.01" (0.3 mm)

Display Type

2.25" Monochromatic LCD Touchscreen

Connectivity Interface(s)


Operating Systems

Windows 7, 8, 10 & 11 (32-bit & 64-bit)

Barcode Font


Two-Dimensional Barcode


Operating Temperature

5°C – 40°C (41°F – 104°F)

Operating Humidity

15% – 80% Relative Humidity (20% – 80% Recommended)

Storage Temperature

-40°C – 60° C (-40°F – 140°F)

Rated Voltage

AC 110V – 220V (Auto-Sensing)

Rated Frequency

50 – 60Hz


One-Year Depot Repair

Alternate Name or Part Number



Review manufacturer's brochure or user manual for complete product specifications.


The minimum label dimensions can be smaller but require different settings and testing before use. Please contact us for more details before purchasing any custom substrates for your printer.

4 reviews for Afinia L301 Color Label Printer

  1. Steven J

    In hindsight we should have purchased a higher-end printer to start with. This printer was nice for starting out because the printer was inexpensive and the print quality was good, but it is very slow when printing labels with lots of ink coverage and I didn’t realize that the ink cost really adds up after awhile. Now that we print 4X the labels, this printer is struggling to keep up. I think we will be upgrading to an Epson C6500A now after comparing printed samples and ink cost.

  2. Manuel R

    I’m rating this 4 stars only because it’s little slow. We don’t print that many labels (maybe 10 to 50 per day) so speed isn’t really important but it might be an issue for some people who print a lot. The color, quality and ability to have control over printing our own labels is really great.

  3. Erica F

    I’m not very tech-savvy nor am I the designated person to set up printers in our office, but Texas Label Printers and Afinia’s technical support staff was able to get me setup and printing quickly all by myself! They also have setup and support videos on their website that makes this much easier. This was originally more than we wanted to pay for a small label printer, but it made economical sense for our business given the control we now have over the label design and the waste it eliminated now that we no longer have to buy excess labels from vendors that require minimums quantities.

  4. Candice A

    This is a great label printer if you want to print your own unique color labels but don’t require more than a few hundred to a few thousand on a monthly basis

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