The labels on a product’s packaging provide a variety of benefits aside from basic product identification. It’s important to remember that the product label is often the first aspect of the product consumers will see. These labels provide a variety of significant information that is vital for the product to sell. Learn about the importance of product labeling by reading below.
Defining All Ingredients
Informing the public of the ingredients in a product, whether it’s food, medicine, or cosmetics, is not only a legal obligation, but it’s also an ethical practice. You need to know what you’re eating or using, especially if you’re concerned about your health. The ingredients listed on product labels allow consumers to know how healthy or unhealthy a product is. Also included with the ingredients is the mention of any potential allergens, which is vital for many people’s safety. This also makes your company more transparent, further building trust between you and the consumer.
Alerts Consumers of Health Risks
Many people have allergies to food that could lead to hospitalization or death. Many other products, though, carry even more common health risks that consumers need to be informed of, such as tobacco products, alcohol, and even some cosmetics. Another industry with products that carry health risks is the pharmaceutical industry. Pharmaceutical drugs often have a variety of side effects that can be serious for many consumers. Their labels also give specific instructions regarding dosage as well as what needs to be done in the event of an overdose.
Instructions of Use
Instructions of use are a huge part of the importance of product labeling. Examples such as cosmetics, medicines, cleaning supplies, and electronics all require specific instructions on their labels. Many of these can cause accidents and harm if used improperly. Cleaning supplies and chemicals can not only be toxic to you if used wrong, but it could also ruin areas and items you’re trying to clean. Certain cosmetics contain chemicals that can irritate areas like our eyes and can be flammable, such as hairspray. Further, labels for intricate products like electronics often include step-by-step instructions that will ensure safe use.
Promoting and Marketing Your Product
If you design the right label for a product, it can be all you need for it to become a top seller. It’s important to remember that customers are generally attracted to bright, colorful labels. If you have an attractive design or a fun image to include, you can make your product label even more unique. Modern technology has also made it possible to make your labels out of different materials that offer visually appealing features that encourage further interaction. Using a combination of these characteristics is a great way to make the consumer remember and instantly recognize your product.
You can create polished, professional product labels with the right digital label finisher. Texas Label Printers offers many types of digital label press machines and finishers from the best brands on the market.