CBD and hemp products have become increasingly popular in recent years and are now a rather lucrative industry in the United States. Though such products have become slightly more mainstream, they are often still under strict governmental regulations, particularly as they relate to the marketing and advertisement of CBD products. The sale and advertisement of CBD and hemp products are jointly governed by the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC), and companies that sell such products must abide by the explicit regulations of these organizations. The following advertising regulations of CBD products must be monitored closely by such companies in order to ensure the safe, ethical, and legal sale of their products.
Regulations May Vary by State & Advertising Platform
The most important thing to be aware of regarding advertising regulations of CBD products is that such regulations may vary by state and even by county. While the advertisement and sale of such products is chiefly monitored on a federal level by the FDA and FTC, individual states can set their own regulations and requirements as well. Certain states have broader laws regarding the sale of CBD products, though individual state plans regulating the sale and marketing of such products must still be approved on a federal level. Not only can regulations vary depending on location, but they may also vary depending on the avenue through which the products will be advertised. This is most prevalent in terms of digital and social media advertising. Certain social media sites take a stronger approach for the advertisement of CBD products and may not allow such advertisements on their site at all. Even sites that do allow the advertisement of such products often have additional regulations that companies must adhere to when marketing CBD or hemp-based items.
CBD Labels Must Be Clear & Factual
CBD and hemp are used in a wide range of different products, though there are several FDA regulations regarding the type of products that are acceptable. The most common use for CBD currently is in cosmetic and beauty products. CBD oil and hemp can be included in such products so long as they do not cause the product to be misbranded. That is to say, any cosmetic products that contain CBD oil cannot be advertised as providing specific health benefits or curing any health issues. The same is true for any drugs that contain CBD oil or hemp-based ingredients. Most drugs that contain CBD oil are not verified by the FDA, and therefore it cannot be confirmed whether they possess any concrete health benefits. All products containing CBD oil or hemp ingredients in any concentration must clearly state so on the packaging of the product. As such, it becomes all the more important that the products’ labels are well designed and clearly legible. Utilizing a digital label printer ensures that even small print is easily legible and that products adhere to current advertising regulations for CBD products as outlined by the FDA and FTC.