When you’re designing labels for your products, the color quality is vital for the effectiveness of the product label. This selection process is actually much more technical than simply choosing the right colors. The color quality can affect how the labels look on screen compared to the final result when they’re printed. Learn how to get the best results for your colored labels by reading below.
Choosing the Best Colors
You need to consider what your product is and who your target audience is. The colors you pick will have a significant impact on the appeal of your label. You should also think about what mood your product and its label need to convey. Color can be used to evoke specific emotions from consumers. For instance, if you want your product to bring feelings of happiness and warmth, consider using orange and yellow. Blue can be used for peace and tranquility. Products that promote healing or rely on freshness should have some green on their label. Consider the moods that each color represents to see what will best suit your product.
Use a Color Management System
When working on the color design of your label, it can get a bit tricky to maintain consistency of the color quality since it requires completing high-quality color reproduction from files, screens, and digital proofing to printing. The best way to accomplish this is with a color management system. You could invest in an on-and-off press ink mixing software, spot color matching, or a special press proofing system. Label proofs can be your best friend when designing a product label since they offer a preview of how the color will look on the final label. This allows you to spot issues and adjust them before they go to the printer.
Consider Digital vs. Flexographic Printing
This is an important choice to consider when wondering how to get the best results for your colored labels. It’ll be wise to look into the differences between the two main types of printing: digital and flexographic printing. Flexographic printing is a classic printing method that uses plates to transfer the ink onto the material. With a four-color process, flexographic printing machines can have up to six ink stations that can hold multiple variations of a color. Digital label printing uses dots of ink to recreate an image from a digital file, just as a home or office printer does. Consider which printing method you’d prefer. It’s worth noting that digital labels are much less costly and will allow you to make quick alterations to a design if need be before you complete the print run.
If you need blank label rolls for your digital label printer, visit Texas Label Printers. Here you will find quality options, including inkjet label rolls and other accessories to give you the right supplies to create your labels.
