Category: News

For any business that must print large volumes of labels, it’s imperative to institute the use of a label rewinder. Even though this is one piece of equipment, there are many benefits a business can find in using a label rewinder. As a small business reliant on label printing, you will be faced with turning out many labels in optimum time, which will impact areas such as labor and costs, among others. We offer this list to explore the different ways label rewinders can save your business. Read More »

Companies that transport goods overseas are required to display specially certified safety labeling on their products. According to British Maritime Standards, companies that transport their products through international waters are subject to and require BS5609 certification. There are several specific reasons that a company may need this certification. Here, we look at the importance of a BS5609 label certification. Read More »

Marketing is an important part of running any business, no matter the industry or how well-known your brand is. Companies in certain industries, however, may need to take a stronger approach to marketing than others. Those that deal in the production and sale of CBD products, for instance, will often need to craft a more specialized marketing campaign than companies in other industries. Though CBD products are legal in many states, the marketing, sale, and advertisement of such products are still highly regulated by the FDA. As such, CBD companies must be far more careful with how they craft their marketing strategies and campaigns. This guide explores the importance of CBD marketing as well as several tips for crafting an effective marketing strategy that still adheres to current FDA guidelines. Read More »

Product packaging is one of the most consumer-facing aspects of product development. Manufacturers should treat the process with extreme care and attention to detail. When designing a product label, many aspects need to be taken into consideration. The colors, images, and copy used on the product label must all work together to create an informative and appealing design. While certain industries do require the inclusion of specific information on their product labels, most still follow a general set of design guidelines. This guide explores several of those guidelines as well as the most important characteristics of a well-designed label. Read More »

The choice of label finish you are considering should depend on the kind of label you intend it for. There are many different options of label finishes available for varying needs. Some may be needed based on the overall image of the label. For instance, there might be a concern over how a label looks on specific packaging, especially those meant to give the final product a polished look. Other label finishes cater more to a specific function. These are designs that will withstand conditions that involve heat, moisture, scuffing, and more. If a company has a label that has specific logos or designs, the right finish will keep the labels looking clear and unmarred. Some labels will need to contend with outdoor environments, such as rain, sun, and heavy friction. Polyester laminate would be the appropriate material for a label like this. A standard finish, such as a varnish or even some laminates, will not withstand an environment as harsh as the outdoors. If the label is for a product that will be indoors, the options will be much wider. Companies may find it is simply not necessary to go with a more extreme finish, especially if a lighter one will save money. As we can see, having the correct finish will matter. With that, it is important to be aware of all the different finish options and which products they are each suited for. To learn about the different options available and which ones you might need, read our list here of the types of label finishes you should know. Read More »

Well-designed, accurate product labels are crucial for any product’s packaging, but they’re perhaps most important for food items. Food products must contain specific information dictated by the Food and Drug Administration (FDA). The inclusion of such information is not only necessary in terms of legality and liability for the manufacturer, but also very important for the health and safety of the consumer. In order to avoid allergic reactions or other potential health problems, consumers must be aware of the ingredients in a food product prior to making their purchase. Food manufacturers must abide by many requirements when labeling their products. This guide explores the different types of information on bakery labels and the importance of including them on all food products. Read More »

CBD and hemp products have become increasingly popular in recent years and are now a rather lucrative industry in the United States. Though such products have become slightly more mainstream, they are often still under strict governmental regulations, particularly as they relate to the marketing and advertisement of CBD products. The sale and advertisement of CBD and hemp products are jointly governed by the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC), and companies that sell such products must abide by the explicit regulations of these organizations. The following advertising regulations of CBD products must be monitored closely by such companies in order to ensure the safe, ethical, and legal sale of their products. Read More »

Every aspect of a product’s packaging is important in its own way. Perhaps the most important element, however, is the product label. Without a well-designed product label, consumers will not know what they are purchasing nor the brand they are supporting. A product label also serves as effective in-store marketing and must therefore make a strong statement from the retail shelf. A product label must achieve several different goals, therefore, from immediately catching the consumers’ eye to providing them the necessary information that will incentivize them to purchase the product. Designing a label that achieves all these goals simultaneously is sometimes easier said than done. This guide explores three essential tips for designing a product label that will intrigue consumers at first glance. Read More »

Flexible product packaging has become an increasingly popular method across many industries. Flexible packaging is perhaps most common in the food industry, as it allows the manufacturer to provide the highest possible volume of products per package. Flexible packaging can be created from a variety of materials, the most common being plastic, paper, and foil, and can take on a number of different forms, from bags to pouches to sleeves to wraps. Though the shape and size of flexible packaging may change from product to product, the practices used to develop such packaging often remain the same. Indeed, most manufacturing companies adhere to the same practices when developing flexible product packaging. This guide explores some of the best practices in flexible package development and the importance of adhering to such practices, regardless of industry. Read More »

Before a product hits the shelves, there are many marketing and design elements that need to be carefully considered. One such element is the design of the product label. Though the design of a product label may not seem to influence consumer purchasing patterns outright, it can indeed have a significant impact on the overall success of a product. As such, it’s crucial that companies carefully consider the design of their product labels when building a marketing strategy. Even seemingly small alterations in the design of a product label can have a large impact on the effectiveness of a marketing campaign. This guide explores how labels can impact your marketing efforts and the influence that a good product label can have on consumer purchasing behaviors. Read More »